Graphic Design
I create purposeful and strategic design to influence customer engagement & enhance a brand's image.
01
Logo Design & Branding- Rocklay Recovery
Worked with the owner to create a logo & branding concept for Rocklay Recovery, a sober living facility that is catered to upper middle class business professionals seeking a stable place to recover with properties on the east coast FL> NYC
02
Customized graphic art - HMBC
Developed custom craft beer labels for Hundred Mile Brewing in Tempe. Tailored to mirror flavor profiles and appeal to the target demographic of affluent individuals aged 35 and above, the designs remained consistent with the brand (fun & light- hearted). Beginning with hand-drawn sketches, I meticulously transformed them into vector illustrations using Illustrator, overseeing the entire process from initial concept to final print production.
03
Logo Design- The Key
Crafted a logo for, The Key, a holistic breathing and medicine venture. The challenge was integrating a DNA strand, chakras, and "key" symbolism. Balancing feminine and masculine qualities, the design caters to a youthful clientele, aged twenties to mid-thirties, passionate about yoga, spirituality, and holistic medicine.
04
Email & social campaigns- Jade Acupuncture
Crafted a series of New Year's special offer designs for Jade Acupuncture, catering to a clientele primarily composed of serious athletes seeking recovery through a westernized lens of Eastern medicine, particularly in the cross-fit and MMA communities. These designs proved highly effective in generating exceptional return on investment (ROI).
05
Logo Design- Ghosssted
Created a sleek and modern logo for professional gamer, Ghosssted. The design embodies his dual identity as a business professional by day and gamer by night, emphasizing simplicity and contemporary aesthetics
06
Logo Design- Innovo Detox
Crafted this logo during my tenure at Elite Strategies for Innovo Detox. The design needed to align with the branding of their existing business, Marlyand Addiction Treatment Center. The design seamlessly incorporates similar elements while maintaining consistency with the company's established identity.
07
Postcard Advertisement - Bilbo's Boat Detailing
I crafted high-end postcard advertisements for Bilbo's Boat Detailing, targeting affluent Floridian yacht owners. The design aimed to exude luxury, featuring an inspiring quote to captivate potential customers. The success of these designs led to the development of further postcards and door hangers.
08
Logo Design- AVIV Experience
I designed a logo and brand concept for AVIV Experience, a women's jiu jitsu retreat at luxury destinations, aligning with the existing AVIV Jiu Jitsu brand. The logo features feminine design elements, evoking a sense of healing and relaxation.
09
Logo Design- Tyler Ray
Crafted a logo for professional MMA fighter, Tyler Ray, blending simplicity with his fighter alter ego, Wolverine, while avoiding overt comic references. The logo adorned t-shirts and led to further graphic design projects for the client.
10
TV Cover Design-
Dale Peterson
Produced a comprehensive series of hand-drafted storyboards for Dale Peterson, director of the television sitcom "In through the out Door," as part of a pitch to television producers. The project involved crafting over 50 boards for the pilot episode of the horror-themed show.
