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Aviv Experience
Creative Director
Led the creative and digital strategy behind the launch of an annual women’s jiu jitsu retreat, shaping its brand identity, marketing presence, and online sales experience.
CREATING SPACES
TO RISE
The AVIV Experience — a luxury women’s jiu jitsu retreat led by world champions Ana Carolina Vieira and Luanna Alzuguir — brought together women from around the world to train, relax, and connect. I led the creative vision across two years of retreats in stunning destinations.
Approach
My focus was on documenting real moments and authentic connections. By immersing myself in the group, I captured not only the jiu jitsu but the personal stories, community, and growth that made each retreat — from Mexico to Jamaica — uniquely powerful.
"If you are always trying to be normal, you will never know how amazing you can be."
- Maya Angelou
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